Do you want to build or buy a cold plunge?
We offer high-quality education, products, and referrals.
Services
Since 2018 John Richter has helped thousands of people worldwide build a cold plunge for their at-home practice or business. Whether you plan to make a chest freezer or chiller-based cold plunge, John can help you follow best practices for a quality build that lasts long-term, done-right the first time.
Best practices evolve and change over time as we learn. Since 2019 John has built a Facebook community with more than 50,000 members. If you would like to learn from our collective experience rather than through your own mistakes, John can help you develop a solid plan that fits your budget, provide a list of materials, and be there to answer questions that come up along the way.
Products
If you want durable high quality products that cost less to run, check out what we have to offer.
We can help you extend the life of your cold plunge, simplfiy the setup, keep your water clean, and keep it cold.
If you are looking for an ozone generator, controller, removable liner, or chiller, we can help. We only recommend top-quality products made by US-based companies.
The cold plunge market is exploding, and there is a flood of products to choose from. Many are enticing because of their low price. However, they end up costing more to run (because of inefficient/bad design), and need to be replaced frequently.
Investing in our quality products saves you time, money, and frustration - and supports US-based companies and family-owned businessness..
Ready-made Cold Plunges
If you want to buy a professionally built cold plunge with a warranty, how do you pick the best company?
Countless cold plunge companies have come and gone since since 2019... many leaving their customers with low-quality products, dead cold plunges, wasted money, and disappointment.
John developes affiliate relationships with only a select few companies. He personally knows the owners/founders, has vetted the quality of the products, and knows the business has a proven track record of taking care of their customers. John offers free no-pressure sales consults and in some cases discount codes.
Engage Your Audience
Tried & tested communication tactics designed to attract new business, re-engage lost opportunities and expand sales with existing customers.
Attract New Customers
Our services will help you attract new customers and grow your current customer base.
Increase Your Revenue
95 % of the clients I have worked with over the years are missing AT LEAST two out of the four critical, proven marketing systems that are necessary to achieve maximum business growth.
WHY US
Experience. Passion. Growth. Contribution.
John's cold plunge journey began in 2014 at a Wim Hof workshop in Austin, Texas, but it wasn't until 2016, after battling insomnia for two years, that he found relief through cold water immersion. A few ice baths later, he realized this was the solution, but the high cost and limitations of existing cold plunge systems led him to explore a DIY approach using a chest freezer.
Over the next year, John experimented with waterproofing, sanitatation options, with a focus on safety and ease of use, refining his process. In 2019, he published "The Ultimate Chest Freezer Cold Plunge DIY Guide," helping thousands of people worldwide.
Inspired by the transformative benefits of cold water on physical and mental health, John is committed to making cold plunges more accessible for everyone.
Wim Hof workshop in Austin, Texas, 2014.
© 2025 Cold Plunge Connection